Privacy Policy

1. Information We Collect

1.1 Personal Information You Provide

When you create an account or contact us, we collect:

• Contact Information: Name, email address, phone number
• Account Information: Username, password (encrypted)
• Payment Information: Billing address, payment method details (processed by secure third-party providers)
• Communication Records: Support requests, feedback, and correspondence

1.2 Usage Information

We automatically collect certain information when you use our Service:

• Device Information: Device type, operating system, browser type, unique device identifiers
• Usage Analytics: Tour downloads, completion rates, time spent at locations (anonymized)
• Technical Data: IP address, log files, crash reports, performance metrics

1.3 Location Information

2. How We Use Your Information

2.1 Service Provision

We use your information to:

• Create and manage your user account
• Process tour purchases and provide download access
• Deliver GPS-triggered audio experiences
• Provide customer support and technical assistance
• Send important service updates and safety notifications

2.2 Service Improvement

We use anonymized data to:

• Analyze tour usage patterns to improve content
• Identify technical issues and optimize performance
• Develop new features and tour offerings
• Ensure GPS triggering accuracy

2.3 Communication

We may contact you for:

• Order confirmations and download instructions
• Important safety updates and alerts
• Response to your support requests
• Optional marketing communications (with your consent)

3. Information Sharing and Disclosure

3.1 No Sale of Personal Data

We do not sell, rent, or trade your personal information to third parties.Your data is used solely to provide and improve our services.

3.2 Service Providers

We share limited information with trusted service providers who help us operate our business:

• Payment Processors: Secure payment processing (they do not store your payment details)
• Cloud Infrastructure: Secure data storage and backup services
• Analytics Services: Anonymous usage statistics and performance monitoring
• Email Services: Transactional and support communications

All service providers are contractually required to protect your data and use it only for specified purposes.

3.3 Legal Requirements

We may disclose information if required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users
• Investigate potential violations of our terms

4. Data Security and Protection

4.1 Data Breach Response

In the unlikely event of a data breach affecting your personal information, we will:

• Notify affected users within 72 hours of discovery
• Report the breach to relevant authorities as required
• Take immediate steps to secure systems and prevent further access
• Provide clear information about what data was affected and steps being taken

5. Your Privacy Rights and Choices

5.1 Account Management

You can manage your information through your account dashboard:

• View and Update: Access and modify your personal information
• Download Data: Request a copy of your personal data
• Delete Account: Permanently delete your account and associated data
• Communication Preferences: Control marketing and promotional communications

5.2 Location Data Control

You have full control over location data usage:

• GPS access is required for tour functionality but can be disabled in device settings
• You can opt out of anonymous location analytics
• Location history is stored locally on your device, not on our servers

5.3 Marketing Communications

You can unsubscribe from marketing emails at any time using the unsubscribe link in any promotional email. Transactional emails (order confirmations, support responses) cannot be disabled as they are essential for service delivery.

6. Cookies and Tracking Technologies

7. Data Retention and Deletion

7.1 Retention Periods

We retain your information for different periods depending on the type:

• Account Information: Until you delete your account or request deletion
• Purchase Records: 7 years for tax and accounting purposes
• Support Communications: 3 years for service improvement
• Usage Analytics: 2 years in anonymized form
• Technical Logs: 90 days for security and troubleshooting

7.2 Account Deletion

When you delete your account, we will permanently remove your personal information within 30 days, except for data we are legally required to retain (such as purchase records for tax purposes).

8. International Data Transfers

Your information is primarily stored on servers located in South Africa. If we transfer data to other countries for processing, we ensure adequate protection through:

• Contractual data protection clauses
• Certification under recognized privacy frameworks
• Compliance with applicable data protection laws

9. Children's Privacy

Our Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information immediately.

Parents or guardians may create accounts for family use, but are responsible for supervising children's use of the Service and ensuring compliance with safety guidelines.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will:

• Post the updated policy on our website with a new "Last Updated" date
• Notify users of material changes via email or in-app notification
• Provide a 30-day notice period for significant changes that affect your rights
• Maintain previous versions for reference

11. Contact Us About Privacy

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to privacy-related inquiries within 30 days and work with you to resolve any concerns about our data practices.